The Boston Globe jumped the gun, and is set to publish a book now available for pre-sale on Amazon.com, entitled, “19-0: The Historic Championship Season of New England’s Unbeatable Patriots.”
Not to be outdone, Sports Publishing, Inc. is set to publish a book entitled, “New York Giants: 2008 Super Bowl Champions.”
We typically see this kind of preemptive sales move when it comes to hats, shirts and newspapers, but books? This is new to me.
It is only Tuesday and already we are willing to start publishing books in the name of fan loyalty? Get a hold of yourselves!
Meanwhile, the mayors of the two competing Super Bowl cities have put together their deal to see who gets what when a winner is decided Sunday night. Needless to say there’s some trademark clam chowdah and pastrami sandwiches involved. I’m hungry thinking about it…

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