Pumped up kicks? What's behind soaring sneaker sales
There also are websites like Kicksonfire.com , which was started by 24-year-old Furqan Khan as a blog in the mid-2000s to generate cash to help pay for college. The site tells readers which brands are releasing new models, and when and where to buy them. It's one of the sneaker-dedicated sites Durojaiye uses to get the latest buzz.
"The idea came about because there was no source for where you can find this information in one place," Khan said. "So me and one of my friends curated all this information from multiple sites and put it in one place that is easily accessible to people."
"Once we got traction, we became cool with the brands and they started sending the information directly to us," he said.
Kicksonfire now gets about 25 million page views a month, according to Quantcast, which measures Internet audiences.
Khan, who personally owns more than 1,000 pairs of sneakers, said a new designer sneaker comes to market about every other week. His site tracks the hottest pairs. Right now, according to Khan, the one to watch is Nike 's Air Jordan 4 Retro, which is commonly called the Toro Bravo, which will be released on July 13.